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Commercial Real Estate · Development Strategy

Commercial Real Estate Strategy.
Veteran-Led Discipline.
Development-Level Vision.

Yvonne Spencer helps owners, investors, tenants, and emerging real estate professionals navigate commercial real estate with institutional discipline, market intelligence, and community-centered strategy.

  • 20+ yrsExecutive leadership
  • 455 acFort McPherson redevelopment
  • U.S. ArmyVeteran-led practice
Yvonne Spencer, commercial real estate strategist and Founder of LeadHER CRE
Yvonne Spencer Founder, LeadHER CRE · CRE Strategist
35.1495° N · 90.0490° W — Memphis, TN
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Trusted across the table —

The Premise

From transactions
to transformation.

Most real estate stops at the closing table. Yvonne builds further out — reading land, capital, and community as one connected system, and advising the owners, investors, and emerging leaders who are ready to operate at development scale.

Two decades of executive leadership, a soldier's discipline, and a seat in rooms where corridors get redrawn. The result is counsel that holds up to lenders and economic-development stakeholders — and a platform that brings more women and emerging professionals into those same rooms.

Meet Yvonne

Strategic advisory for
complex CRE decisions.

Strategic advisory for owners, investors, tenants, and leaders navigating complex commercial real estate decisions.

Yvonne Spencer, founder of LeadHER CRE
The Platform LeadHER CRE

Education · Mentorship · Development

Equipping women and emerging professionals to lead in commercial real estate.

LeadHER CRE moves residential agents, women, and rising professionals from transactions to commercial real estate leadership — with the mindsets, financial models, and strategic frameworks the institutional world runs on.

  • For Women & emerging CRE leaders
  • For Residential agents going commercial
  • For Sponsors & community partners

Flagship Masterclass

The Commercial
Pivot.

A masterclass teaching the mindsets, financial models, and strategic frameworks required to move from residential transactions into commercial real estate.

  • FormatLive cohort + workbook
  • ForAgents & emerging professionals
  • Led byYvonne Spencer
Join The Commercial Pivot
Inside the curriculum
01 Underwriting & the deal math that scales
02 Reading land, zoning & entitlement
03 Capital stacks & lender conversations
04 Positioning yourself for bigger rooms

Development at the
scale that shapes cities.

Proof isn't a portfolio of closings. It's a record of complex assets repositioned and corridors reimagined.

Aerial / site plan
Fort McPherson · 455 acres
Public-PrivateRedevelopmentAtlanta, GA

Fort McPherson Redevelopment

Leadership involvement in the 455-acre redevelopment of a former U.S. Army installation — a major public-private strategy converting a closed base into a mixed-use economic engine.

Scale
455 acres
Model
Public-private
Focus
Mixed-use corridor
Industrial

Heavy Industrial Land Assembly

Parcel assembly and disposition strategy across a Memphis industrial corridor.

Representative engagement
Infill

Corridor Infill Repositioning

Community-centered redevelopment unlocking value in an overlooked urban corridor.

Representative engagement

Insights for the pivot.

Market intelligence and strategic frameworks for owners, investors, and professionals making the move to commercial.

Choose your pathway

Built for bigger rooms,
bigger deals, and
stronger communities.